Sublime Airbnb Superhost Ambassador

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Townsville, QLD
Sublime Airbnb Superhost Ambassador

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I’m Louise, an experienced Airbnb Host and Airbnb Ambassador based in Townsville, North Queensland.

25/10/2026

Back from ASTRA 2026 with a notebook full of insights, ideas and inspiration! 🏡

Here are my key takeaways from the ASTRA - Australia & New Zealand Short Term Rental Association Conference for anyone hosting or managing short stays, particularly here in North Queensland.

🤖 AI is changing how guests find us.

Guests are starting to ask AI tools things like "a house near the beach in Townsville that takes dogs" instead of simply scrolling through listings.

Listings that clearly describe who they suit, what's nearby and what makes the experience unique may have an advantage as AI-powered travel searches evolve.

My tip? Ask ChatGPT or Claude about accommodation in your own area and see what comes up!

🌏 Travel is growing, and short stays are a big part of it.

Todd Lacey from Booking.com shared that the global travel market is projected to grow from around $1.2 trillion to $1.75 trillion, with short-term rentals now accounting for 38% of Booking.com's business.

Domestic travel is also on the rise, presenting exciting opportunities for regional destinations like ours.

🐾 What guests want is shifting.

Dr Thomas Sigler's research highlighted the growing popularity of pet-friendly listings, while Superhost status showed the strongest association with listing activity.

Slowcations, off-the-beaten-path experiences and medium-term stays are also emerging trends worth watching.

💰 Know your numbers.

A recurring theme across sessions was the importance of profitability. Understand your real costs, check every invoice and keep operating money and booking money separate.

One speaker summed it up perfectly: you don't always need more properties, sometimes you just need better systems.

🌟 Hospitality is a feeling.

Ethan Brown's session on lessons from leading hotel brands was a personal highlight.

Luxury hotels sell a feeling, not just a bed. And often, it's the simplest touches that make the biggest difference. Think seamless check-in, easily accessible Wi-Fi details and a thoughtfully prepared house manual.

His advice? Automate, but don't complicate.

🔐 Protect your business.

Cyber security was another important topic, with practical advice around incident response plans, data breach policies and cyber insurance. Some protection measures can cost as little as two coffees a month. A small investment for greater peace of mind.

A big congratulations to all the award winners, and to ASTRA for its exceptional leadership in our industry.

It was also wonderful to reconnect with familiar faces and meet so many passionate people throughout the conference. I'm heading home with plenty of ideas to put into action over the coming weeks!

If you're a fellow host, particularly here in North Queensland, I'd love to hear your thoughts. Drop a comment or send me a message. Let's compare notes!

19/10/2026

An inspiring few days at the Airbnb Host Summit 2026 last month 🏡🌟

Grateful to have been one of 300 hosts from across Australia and New Zealand invited to connect, learn and hear firsthand what’s next for the short-stay accommodation industry.

From exciting new AI features to strategies driving guest demand, it was a valuable opportunity to gain insights from industry leaders across Airbnb, SiteMinder, Guesty, Resly and more.

One message that really resonated came from Samantha Lawson, Chief Product Officer at SiteMinder:

“Be AI native, but human enriched.”

Coming from someone leading AI strategy at that level, it’s inspiring. Automate the admin, protect the heart of hospitality. That's exactly how we approach every property we manage at Sublime Experiences.

Technology can help us work smarter, but it's the personal touches, genuine connections and exceptional hospitality that make a stay truly memorable.

Congratulations to all the award nominees and winners, and thank you to Airbnb for bringing together such a passionate community of hosts.

Plenty of valuable insights to put into practice as we continue creating Sublime experiences for our guests and property owners! 🌟

07/08/2026

One of the things I love most about being an Airbnb host is that I can take the job anywhere with me 🤍

This photo was taken while I was in New Zealand, and even though I was away, I could still stay connected with my guests and keep everything running smoothly.

Hosting gives me the flexibility to work from wherever I am, without being tied to one place. It's one of the biggest reasons I love what I do.

If you've ever thought about becoming an Airbnb host, know that it can fit around your lifestyle, not the other way around ✨

01/08/2026

During my time in Christchurch, I had the pleasure of visiting my friend, fellow host and Community Leader, Angela. She has created two beautiful stays, and it's clear how much care goes into every detail.

From the cosy interiors and beautiful styling to the thoughtful treats waiting for guests, every little extra makes you feel welcomed from the moment you arrive. It's these personal touches that transform a great stay into one guests will remember long after they've checked out.

As a host myself, I always leave inspired after visiting homes like Angela's. There's so much we can learn from each other, and it's wonderful to see hosts who genuinely love creating exceptional guest experiences.

If you're planning a trip to Christchurch, I highly recommend Angela's beautiful stays:
✨ Stadium Side Sophistication https://bit.ly/4hB1jUq
✨ Art, Espresso & Events by Angela https://bit.ly/4yKuE51

21/05/2026

Low season doesn’t have to mean low bookings!

It’s all about knowing what’s happening in your area and positioning your listing around it.

In Townsville, winter brings big NRL games, events, and concerts. That means people are actively searching for places to stay close to the action.

If your property is near a stadium, event space, or even a popular venue… make it clear.

Add it into your listing:
〰️ “Walking distance to the stadium”
〰️ “Perfect for game weekends”
〰️ “Close to major events”

These are the things that help your listing show up when people are searching.

It’s not about changing your property, it’s about changing how you present it.

If you want help positioning your Airbnb for better bookings year round, send me a message 🤍

07/05/2026

How cute are these kitchen touches 🍽️

It’s not over the top, but it’s enough to create that homely, elevated feel.
You don’t need to overcomplicate your Airbnb or spend on expensive extras. It’s the small, thoughtful details that make the difference. W**e glasses ready to go, matching coffee mugs, simple styling that makes the space feel considered.

Guests notice how a space feels, not how much you spent.

If you’re setting up your Airbnb and not sure where to start, send me a message and I’ll help you get it right from the beginning 🤍

18/03/2026

Getting to know a little about your guests and the reason for their stay allows you to personalise the experience.

In this case, we knew our guest was celebrating a birthday, so my amazing team left a personalised note waiting for her when she arrived.

It’s thoughtful touches like this that make a stay feel truly special and often what encourages guests to return again in the future.

20/02/2026

Guests expect certain essentials when they stay at an Airbnb.

At a minimum, shampoo and conditioner, body soap and hand soap should always be provided. These are considered basic necessities, not added extras, and help guests feel comfortable from the moment they arrive.

To elevate the stay, it’s the small kitchen staples that make a big difference. Items like cooking oil, salt and pepper remove friction and make the space feel easy to use, especially for guests staying more than one night.

Cover the essentials, then add a few thoughtful touches that help guests settle in without needing an immediate trip to the shops ✨

16/02/2026

I’m excited to share that myself, Emma and Jess have been recognised as top Airbnb hosts in Townsville based on the latest market data.

This reflects the hard work, consistency and dedication we each put into creating high-quality stays and positive guest experiences. Hosting well takes intention, attention to detail and a genuine commitment to doing things properly.

It’s also exciting to see one of my Sublime listings, Luxe Allawah, named as a top-performing property. Results like these don’t happen by chance and I’m incredibly proud of what’s been built.

If you’re a host looking to improve your listing and achieve strong results, please get in touch. I offer free guidance as an Airbnb Ambassador and am always happy to help other hosts refine their approach and reach their goals.

Data source: https://www.airroi.com/report/world/australia/queensland/townsville

09/02/2026

Not every Airbnb is meant for every guest.

One of the biggest shifts you can make as a host is getting clear on who your space is actually for. Couples, families, remote workers, short stays or longer bookings all look for very different things.

When your listing speaks directly to the right audience, bookings feel easier, communication improves and reviews are stronger. Clear positioning attracts guests who understand the space and respect it.

If you’re unsure who your listing is best suited for or how to communicate that clearly, reach out to us for free support.

Address

Townsville, QLD
4814

Telephone

+61433600085

Website

http://sublime.to/

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