New Dutch Wave

New Dutch Wave New Dutch Wave is an International movement to celebrate top notch Dutch creativity and entrepreneurship at SXSW18.

Designed to inspire, connect and generate new business, New Dutch Wave is the place where Dutch entrepreneurs, creatives, start-ups, artists as well as the Dutch Government and our biggest cities will present themselves to a new and relevant International audience. New Dutch Wave is initiated by the consortium; Corrino Media Group, Wink and Enterprise Summit in collaboration with the Ministry of Foreign Affairs and Creative Holland.

11/06/2026

SXSW London 2026 is wrapped. The wave is not.

We came to London with a delegation, a house and a belief that Dutch creativity travels. For the second year running we showed up at SXSW London, and the house on Old Street was full before the coffee went cold.

The New Dutch Wave Tour. The NL House at The Bike Shed. Ten sessions, art you could walk into, founders with their hearts on the table, a rave that ran to the last beat.

But the real story, beyond the programme? It was you!

Because that is what New Dutch Wave is. Not a logo. Not a stand on a trade floor. A movement of makers, founders, designers and dreamers who believe the best things get built together, out loud, with the people you will still be building with long after the badges come off.

None of it happens alone. Thank you to every speaker, dj and moderator who brought something real to the stage. Thanks to Aleida (Lieke) Conijn, Berend Casper, Marcel van Overveld, Maarten Schram, Boaz Schram and Hilmer Thijs. Thank you to the Embassy of the Kingdom of the Netherlands in the United Kingdom, ROM Utrecht Region, CIIIC, EIT Culture & Creativity, City of Amsterdam, Innovally, Dentsu Lab, Dutch Digital Design, WT interactive, Gielissen Interiors | Exhibitions | Events, Netherlands Film Commission and The School for Moral Ambition for building this with us. Supported by Bobby’s Dry gin, WINK and Dutchband, and media partners Adformatie, Marketing Report Nederland & België and SponsorReport. And a special thank you to Bert Hagendoorn, for the collaboration and for riding along from the start.

We brought our strength to London. Next year we bring more.
Wherever the wave goes next, come with us.

Ride the Wave. Enjoy the Ride 🌊

Love, as always, from the New Dutch Wave crew. Linda Holleman, Suzanne Visser, Monique van Dusseldorp, Ramona Van Gennep, Bass Beek, Arne Koefoed, Danny Frietman and Jean-Paul Mau-Asam.

To everyone who rode with us to London, thank you.Breakfasts and late nightsThe crew found another gearPure London magic...
06/06/2026

To everyone who rode with us to London, thank you.

Breakfasts and late nights
The crew found another gear
Pure London magic

Ride the Wave. Enjoy the Ride 🌊

Day four. The last full day in London, and we spent every hour of it well.We opened at The Light Bar on Shoreditch High ...
05/06/2026

Day four. The last full day in London, and we spent every hour of it well.

We opened at The Light Bar on Shoreditch High Street with a breakfast session that punched above its hour.

Then out into SXSW for the talks. Two stuck with us.

First, Artists x Earth: Protect the Planet with Music. Because music moves people faster than policy ever will.

Then something completely different. Esther Perel answering the question that does not get easier with time. Can we still want what we already have, now that so much of how we live has gone online and disembodied.

And then the day gave us its quiet highlight. An inspiration session at the Global Street Art Museum, with a private tour led by Lee Bufkin, who introduces himself as CEO and Janitor and means both. He walked us through a living archive of the city’s walls, the hand-painted craft behind work most people only ever glance at, and the long history of how street art became one of the most honest forms of visual design we have. He gave us his time, his stories and his obvious love for the work, and we walked out seeing Shoreditch differently than when we walked in. Thank you Lee. This should belonge on the official SXSW London schedule, and it was one of the highlights of our entire week.

Four days in London. Sessions that moved us, a city that kept surprising us, and a group that turned strangers into friends somewhere between the breakfasts and the late nights.

To everyone who walked these days with us, thank you.

Ride the wave. Enjoy the Ride

Day three is a wrap. The NL House at SXSW London is done, and what a day it was.For one full day we took over BIKE SHED ...
04/06/2026

Day three is a wrap. The NL House at SXSW London is done, and what a day it was.

For one full day we took over BIKE SHED MOTO CO on Old Street and turned it into the beating heart of Shoreditch. The wave rolled in, the room filled, and it stayed full from the first coffee to the last beat of the rave.

It started gently. An Austrian-Dutch breakfast, two delegations at one table, the day still waking up. And then, lift off. The house filled and never emptied.

From there it was the full force of Dutch creativity and tech under one roof. Moral ambition and the courage to act on what you already know. The big question of who backs Europe’s next creative wave, and what it really takes to build a place people don’t leave. Film and co-production across the North Sea. Brainwave communication and world’s firsts. The future of experiential. And impact measured in lives changed instead of revenue.

In between the talks, art you could walk into. A photo exhibition on how a generation lives with their phones, and an installation built around the staggering, beautiful odds of you existing at all. Against all odds, you are here.

There were pitches. There were chance encounters in every corner, the kind we will be chasing for months. And there were surprises, the best of them Borre Akkersdijk walking in unannounced. Southby-dipity at its finest.

Then the room shifted gear. Bobby’s Gin in hand, the talks gave way to the New Dutch Rave.

This is why New Dutch Wave exists. To put Dutch makers, founders, artists and dreamers in the same room as the world, and to watch what happens next. Yesterday that room was full, the energy was real, and the connections were the kind you don’t forget.

To everyone who showed up, spoke, pitched, poured and danced: you ARE the wave.

Ride the Wave. Enjoy the Ride

So so lobi from the New Dutch Wave team
Linda Holleman Suzanne Visser Monique van Dusseldorp Ramona Van Gennep Bass Beek Danny Frietman Arne Koefoed Jean-Paul Mau-Asam

📸 by Simona Sermont All pics in the comments

NL House in cooperation with Embassy of the Kingdom of the Netherlands in the United Kingdom and ROM Utrecht Region

03/06/2026

We could tell you about Amsterdam’s nightlife. We’d rather show you.

Hoax LeBeau behind the decks. MMIV bringing disco, italo, house. The room shifts gear at 20:00 and doesn’t look back.

Loud. Q***r. Joyful. Ours.

NL House. June 3. Come dance.

Register via the link in bio

Day one warmed us up. Tuesday we went hunting for what’s actually next.New Dutch Wave spent the day moving between digit...
03/06/2026

Day one warmed us up. Tuesday we went hunting for what’s actually next.

New Dutch Wave spent the day moving between digital agencies, a stage with Michelle Obama, immersive worlds, music tech and, eventually, Belgian fries.

Breakfast at , one of the fastest-growing digital agencies on the planet, the studio behind work for Google, Coca-Cola and Patagonia. Then took the floor. No trend reports. No “the future is…” slides. Just a sharp read on how people actually behave, where attention really goes, and what makes anything relevant right now.

Then we found ourselves in a room with and her brother . Candid, funny, and quietly full of advice you could actually use. What stuck with us: their unconventional paths taught them resilience. Be your own manager and your own leader. And for young people especially, learn to enjoy the process, because the process is what leads you to the things you actually want to do.

From there we crossed the border. Well, the street. Over to Belgium House for an afternoon on immersive experiences: turning global IP into living worlds, life beyond Van Gogh, and a proper debate about what music is actually worth.

Then drinks at the Music Tech Europe reception. A room full of founders, investors and policymakers all circling the same question: where does music go next.

And we closed the day the right way. Belgian beers, crispy fries, a DJ, and the Belgian delegation proving once again that connection beats a conference badge every single time.

Two days in and the pattern holds. The big stages are great. But the real value is in the room afterwards, in the conversation you didn’t plan, with the people you’ll still be building with long after London.

Tomorrow it’s our turn. NL House opens at . Ten sessions, one rave, all of it.

Ride the wave. Enjoy the Ride

Breathable cocktails before 10am. That’s how we kicked off our first full day at SXSW London.New Dutch Wave landed in Sh...
02/06/2026

Breathable cocktails before 10am. That’s how we kicked off our first full day at SXSW London.

New Dutch Wave landed in Shoreditch, and Monday made one thing clear fast: the most interesting creative work right now refuses to choose between technology, culture and conviction.

We started at Bompas & Parr, the studio that turns food, design and tech into things you feel rather than watch. Multi-sensory installations, a real look at where immersive technology is heading, and yes, cocktails you breathe. Then straight out into Shoreditch for a street art tour, because in London the most interesting design is often on the walls.

Midday took a different turn. Ben Cohen, co-founder of Ben & Jerry’s, in conversation with Maike Kauffmann of the Purpose Foundation on the SXSW London stage. The session was called When Ice Cream Takes a Stand, and it was exactly that: a reminder that a brand can build something people love and still refuse to stay quiet about what it believes. Conviction and commerce, not opposites.

Afternoon at Monks, one of the most awarded creative agencies in the world, working for Netflix and BMW. The honest part: they didn’t talk about AI as a someday thing. It’s already inside how they work, every day. Creativity and machine, side by side, no hand-wringing about it.

We closed at the Global Street Art Museum. Part exhibition, part living archive, and a reminder that street art isn’t decoration. It’s public space, culture, and the history of visual design all at once.

One day in and the thread is already clear: the best creative work now sits where technology, culture and conviction meet. And London wears it on its walls.

More to come this week. NL House opens Wednesday at The Bikeshed Moto Co. Full programme at luma.com/nlhouse.

Against all odds. You exist.Thijs Biersteker and astrophysicist Yamila Miguel built the world’s first scientific equatio...
31/05/2026

Against all odds. You exist.

Thijs Biersteker and astrophysicist Yamila Miguel built the world’s first scientific equation that lives only inside an art installation. Walk in. Feel the probability of you.

Mequation. NL House. June 3.

Presented by

Full NL House programme in bio.

The world doesn’t lack awareness. It lacks people willing to act on what they already know.​In this session, designer Ha...
31/05/2026

The world doesn’t lack awareness. It lacks people willing to act on what they already know.

​In this session, designer Harald Dunnink shares the turning points that led him and historian Rutger Bregman to co-found The School for Moral Ambition, a global movement now spanning 25,000 members across 150+ countries and fellowship programs at institutions including Harvard.

​Moral ambition is not a theory, but something you can build by shaping how ideas take form, how people find each other, and how movements grow. A call to redefine success from personal gain to collective progress, and to redesign what we already know is broken.

​With

​Harald Dunnink, Co-Founder, The School for Moral Ambition

​Suzanne Visser, Chairwoman of Dutch Digital Design

29/05/2026

The talks end. The night begins.

. . The Bike Shed, Old Street. June 3 from 20:00.

This is not a conference afterparty. This is Amsterdam nightlife, exported to Shoreditch.

Book a late checkout. You’ll thank us.

Link in bio↙️

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