03/09/2026
We sat down with Seth Wise, Commercial Director at Goodwood, to talk about the world of sponsorship today. 🏎️
What sponsors want now versus ten years ago. Why authenticity has become the most valuable currency in the room. And why, through all the data, the metrics and the digital attribution, the thing that actually moves the needle is still stubbornly, gloriously human.
Experience. Real moments. The things you can’t generate with AI and can’t fake.
It’s a great read. Link in bio. 🔗