Jacaruso Enterprises

06/08/2026

Beyond the Script: Why Hospitality Sales Training Needs an Operational Reality Check in 2026

Your Director of Sales is not a telemarketer. In the real world of a 100-room hotel, they are often the person covering a front desk shift or helping a guest find a lost package while three high-value...

📖 Read more: https://jacaruso.com/resources/articles/beyond-the-script-why-hospitality-sales-training-needs-an-operational-reality-check-in-2026/

06/07/2026

The Realities of a Hotel Pre-Opening Sales Strategy: Why the Ribbon Cutting is Already Too Late

If you wait until the lobby furniture is unwrapped to launch your hotel pre-opening sales strategy, you have already lost the most profitable six months of your property's life. The ribbon cutting sho...

📖 Read more: https://jacaruso.com/resources/articles/the-realities-of-a-hotel-pre-opening-sales-strategy-why-the-ribbon-cutting-is-already-too-late/

06/06/2026

The Reality of Choosing a Hotel Lead Generation Tool for Lean Sales Teams

With HubSpot hitting nearly $900 a month and Salesforce climbing this June, owners of 100-room properties are looking at their tech stack and asking if the ROI is actually there. It's a fair question....

📖 Read more: https://jacaruso.com/resources/articles/the-reality-of-choosing-a-hotel-lead-generation-tool-for-lean-sales-teams/

06/05/2026

How to Manage Hotel Sales Coverage During Leave Without Losing Revenue

Imagine it is Tuesday morning and your only Director of Sales just started a twelve week leave. You are the General Manager, and while you are managing a maintenance crisis in the lobby, your inbox is...

📖 Read more:

Imagine it is Tuesday morning and your only Director of Sales just started a twelve week leave. You are the General Manager, and while you are...

06/04/2026

Hospitality Training Content Development: Beyond Generic Checklists

With hospitality turnover hovering between 70% and 80%, most hotel sales departments feel like they're running on a treadmill set to its highest speed. It costs over $5,000 to replace a single team me...

📖 Read more: https://jacaruso.com/resources/articles/hospitality-training-content-development-beyond-generic-checklists/

06/03/2026

Driving Hotel Growth with Outsourced Sales. Why Lean Teams Win in 2026.

Your 100 room property is likely losing revenue every month to a silent killer called the RFP black hole. It happens when a lead hits the inbox while your General Manager is covering the front desk or...

📖 Read more: https://jacaruso.com/resources/articles/driving-hotel-growth-with-outsourced-sales-why-lean-teams-win-in-2026/

06/03/2026

New Hotel Pre-Opening Sales Strategy: A 2026 Checklist for Real-World Success

What if the success of your hotel opening has almost nothing to do with the day the ribbon is cut? Most owners believe the real work starts when the doors swing open, but if your team is waiting for t...

📖 Read more: https://jacaruso.com/resources/articles/new-hotel-pre-opening-sales-strategy-a-2026-checklist-for-real-world-success/

06/02/2026

2 hotels. 2 big wins. 1 scrappy sales expert making it happen.

Our RDOS Marybeth is a total force here at JE!

For one hotel, Marybeth identified an opportunity for a guaranteed contract, built the right relationships, and secured more than $300K in annual revenue.

For another, she successfully retained a highly competitive 5-year contract, increasing the rate significantly and generating nearly $390K in annual revenue.

Moral of the story: our sales experts don't wait for opportunities. They create them.

If you're looking for results like these at your hotel, it's time we talked.

06/02/2026

Complete Guide to Jacaruso Enterprises: Solving the Hotel Sales Ex*****on Gap

A sixty day vacancy in your sales department isn't just a staffing headache. It's a revenue black hole that most 100 room hotels never actually recover from. This Complete guide to Jacaruso Enterprise...

📖 Read more: https://jacaruso.com/resources/articles/complete-guide-to-jacaruso-enterprises-solving-the-hotel-sales-execution-gap/

06/02/2026

Four years. One incredible team. 💙

We're honored to be named an Inc. Best Workplace for the fourth consecutive year.

The truth is, this recognition has very little to do with awards and everything to do with the people behind them.

The people who jump in to help without being asked.
The people who celebrate each other's wins.
The people who care deeply about our clients, our hotels, and each other.

Our vision has always been simple: do what you love, with people you love, and help others.

This award is proof that when you put great people together, amazing things happen.

Thank you, Team Jacaruso. This one belongs to you. 🩷