HSMAI Asia Pacific

HSMAI Asia Pacific HSMAI isa 90-year old global hotel association for sales, marketing and revenue management people wo

04/09/2026

"Moving From a Single-Transaction Strategy To An LTV-One"

Every booking follows a journey.Do you know where guests drop off — and why?The Understanding Your Guests’ Path to Booki...
04/09/2026

Every booking follows a journey.
Do you know where guests drop off — and why?

The Understanding Your Guests’ Path to Booking course from HSMAI Academy helps hotel professionals map, analyse, and optimise the guest journey — from first search to confirmed booking.

✔️ 100% online, self-paced
✔️ Globally recognised training
✔️ Developed by hoteliers, for hoteliers

🎓 Learn anytime, anywhere
👉 Enrol now: https://academy.hsmai.org/understanding-your-customers-path-to-booking/

A strong strategy starts with a strong SWOT.The How to Develop Your Hotel SWOT Analysis course from HSMAI Academy helps ...
03/09/2026

A strong strategy starts with a strong SWOT.

The How to Develop Your Hotel SWOT Analysis course from HSMAI Academy helps hoteliers clearly identify strengths, weaknesses, opportunities, and threats — and turn insight into action.

✔️ Created by hoteliers, for hoteliers
✔️ 100% online, self-paced
✔️ Designed to improve real hotel performance

🎓 Learn anytime, anywhere
👉 Enrol now: https://academy.hsmai.org/how-to-write-hotel-swot-course/

CHDM demonstrates that you:✔ Understand the complexities of digital marketing in hospitality✔ Can competently manage hot...
03/09/2026

CHDM demonstrates that you:
✔ Understand the complexities of digital marketing in hospitality
✔ Can competently manage hotel digital marketing activities
✔ Make informed decisions that support overall marketing goals

If you’re ready to strengthen your digital expertise and stand out as a commercial leader, CHDM is your next step.

👉 Learn more: https://academy.hsmai.org/certification-hotel-digital-marketer/

💼 Ready to stand out as a hotel sales leader?The Certified Hotel Sales Leader (CHSL) designation from HSMAI Academy is a...
02/09/2026

💼 Ready to stand out as a hotel sales leader?

The Certified Hotel Sales Leader (CHSL) designation from HSMAI Academy is a globally recognized credential that validates your expertise, experience, and leadership in hotel sales.

This certification helps you:
✅ Strengthen your credibility and career prospects
✅ Benchmark your knowledge against global standards
✅ Join an elite network of certified commercial leaders

If you’re driving revenue and leading teams in hotel sales, this certification is your next step.

🌍 Learn more and apply: https://academy.hsmai.org/certification-hotel-sales-leader/

📈 Build Your Career in Revenue Management — 100% OnlineHSMAI has developed a comprehensive training program designed for...
01/09/2026

📈 Build Your Career in Revenue Management — 100% Online

HSMAI has developed a comprehensive training program designed for hotels, accommodation businesses, and professionals ready to grow in the field of Revenue Management.

Whether you're just getting started or looking to sharpen your skills, this flexible online program will help you drive performance and profitability.

🎓 Learn more & enrol: https://academy.hsmai.org/certificate-revenue-management-hospitality/

Ready to take the next step in your revenue management career?Earn your Certified Revenue Management Executive (CRME) cr...
01/09/2026

Ready to take the next step in your revenue management career?
Earn your Certified Revenue Management Executive (CRME) credential — a globally recognised certification that validates your expertise and leadership in revenue optimisation.

👉 Learn more: https://academy.hsmai.org/certification-revenue-management-crme/

Can independent hotels compete in a world of mega brands?Celeste Lee, Group Director of Revenue at Naumi Group, explores...
31/08/2026

Can independent hotels compete in a world of mega brands?

Celeste Lee, Group Director of Revenue at Naumi Group, explores how independent hotels are leveraging agility, authenticity, technology and entrepreneurial thinking to compete in an increasingly branded world. Discover why being smaller can be one of a hotel’s greatest competitive advantages—and how independent hotels are turning their flexibility into a powerful commercial advantage.

Read the key insights. 2-minute read. https://asia.hsmai.org/2026/06/10/small-hotel-big-energy/

28/08/2026

"Tone Deaf Ad's: How Often Should You Update Your Evergreen Ads?"

Want to sharpen your sales skills and become more confident at finding new business? 🎯Great hotel salespeople don’t just...
28/08/2026

Want to sharpen your sales skills and become more confident at finding new business? 🎯

Great hotel salespeople don’t just wait for enquiries to arrive — they know how to identify opportunities, research the right prospects, build relationships and follow up with purpose.

**How to Be a Sales Hunter in Hospitality** is a practical, self-paced online course designed to help hospitality sales professionals strengthen their prospecting and business development skills.

You’ll learn how to:
✅ Identify and prioritise the right prospects
✅ Build stronger professional networks
✅ Improve your outreach and follow-up
✅ Use LinkedIn more effectively for prospecting
✅ Apply AI tools to research, plan and prepare for sales conversations

Whether you’re new to hotel sales or simply looking to refresh and upskill, this is an easy way to add practical skills you can start using straight away.

💻 100% online
⏰ Start anytime
💰 US$25 for HSMAI Members | US$30 for non-members

👉 Enrol now: https://academy.hsmai.org/how-to-be-a-sales-hunter-in-hospitality/

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28 Burwood Road
Sydney, NSW
2134

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