Emerging Travel Group

09/06/2026

Hotel distribution is evolving fast — and choosing the right channels is only part of the strategy.

In a new Hotel Speak article, Simone Large, Head of Direct Supply at Emerging Travel Group , shares four key distribution trends hoteliers should keep in mind in 2026, from B2B partnerships and automation to AI-ready hotel content.

Read the full article to explore what’s shaping hotel growth in 2026.

Here are four key trends every hotelier should keep in mind to adapt and grow in a rapidly changing market.

05/06/2026

Madrid, see you at 🇪🇸

Emerging Travel Group is proud to take part in the Instituto Tecnológico Hotelero Innovation Summit on June 9–10 in Madrid.

Our Direct Supply team will be there throughout the event, and on June 10, Simone Large, Head of Direct Supply at ETG, will join the panel discussion:
“Distribution & AI: How algorithms influence hotel choice”

📍 C/ San Juan de La Salle, 4, Madrid

From AI-driven distribution to smarter hotel visibility strategies, we’re looking forward to connecting with hospitality professionals and discussing what’s next for the industry.

Come meet the team at our stand 👋

05/06/2026

White outfits, bright ideas, and a strong start to the summer season 🤍

Recently, we brought together hoteliers and hospitality professionals in Batumi for a meeting of insights, collaboration, and networking. Together, we explored practical ways to increase revenue with ETG, tackled real business challenges in an interactive game, and exchanged ideas with industry peers.

The evening ended with great conversations, new connections, and a celebration of the season ahead.

A big thank you to everyone who joined us — we look forward to seeing you again soon! ✨

04/06/2026

We’re excited to announce our new partnership with Instituto Tecnológico Hotelero 🌍

Through this collaboration, hotels connected to ETG gain access to a global distribution network spanning more than 190 source markets, over 20 million monthly users, and 30,000+ corporate clients worldwide.

This partnership also strengthens access to RateHawk, ETG’s award-winning B2B platform, helping property owners diversify demand, increase visibility in key markets, and maintain more stable occupancy throughout the year.

As Simone Large, Head of Direct Supply at ETG, shared:
“Partnering with ITH marks an important milestone in our journey to expand within Spain.”

We’re looking forward to supporting hoteliers across Spain with smarter distribution strategies and new growth opportunities.

29/05/2026

🎙️ How will AI reshape travel distribution — and what will remain most valuable for hoteliers and travel professionals?

In a recent episode of Smart Travel News, Simone Large, Head of Direct Supply at Emerging Travel Group, shared insights into the future of distribution, AI-powered operations, and the evolving role of technology in hospitality.

Key topics from the conversation included:
▪️ How AI helps simplify hotel distribution and improve operational efficiency.
▪️ Why reliable connectivity and automation are becoming essential for hoteliers.
▪️ The growing importance of high-quality demand and strategic partnerships.
▪️ How ETG supports property owners through flexible connectivity, payment solutions, marketing tools, and 24/7 support.
▪️ Why the future of travel distribution will depend not only on visibility, but on trust and reliable data.

As Simone highlighted, technology is not replacing human expertise — it is helping travel professionals and hoteliers work more efficiently, respond faster, and focus on delivering better guest experiences.

Watch the full podcast here: https://tinyurl.com/yc5kad72

La distribución turística atraviesa uno de los momentos de transformación más profundos de los últimos años. La irrupción de la inteligencia artificial, la creciente complejidad tecnológica y la evolución del papel de agencias y hoteles están redefiniendo cómo se comercializa el viaje en ...

26/05/2026

The RateHawk team had a fantastic first day at ITB China and we’re getting ready for more tomorrow!

If you’re here too, stop by our stand—we’d love to connect!

22/05/2026

Emerging Travel Group is expanding its integration with SynXis Central Reservation System by Aven Hospitality — opening new distribution opportunities for independent hotels.

Properties using the SynXis channel manager can now connect directly to ETG’s Extranet, automate rate and availability updates, and start receiving bookings with minimal setup.

This expanded partnership makes it easier for hoteliers to access global demand through the systems they already use — supporting faster onboarding, smoother operations, and stronger visibility across international markets.

With access to over 110,000 travel professionals and corporate clients, as well as millions of individual travelers, partners can scale their reach and grow bookings more efficiently.

“Expanding this partnership is a meaningful step in strengthening our Direct Supply strategy and simplifying global distribution for our partners,” said Simone Large, Head of Direct Supply at Emerging Travel Group.

Read the full announcement in the media: https://www.hospitalitynet.org/news/4132571/emerging-travel-group-broadens-partnerships-with-synxis

21/05/2026

Last week, the ETG and RateHawk teams brought hospitality professionals together in Almaty and Astana for two energizing industry events 🇰🇿

Together with hoteliers and travel agents, we explored how AI is shaping hospitality, shared the latest RateHawk updates and travel trends, and highlighted Thailand as a top destination for revenue growth opportunities 🌴

Both evenings ended the best way possible: with great conversations, new connections, and a cocktail reception shared with our partners.

A huge thank you to everyone who joined us in Almaty and Astana.

We’re excited to keep growing, learning, and building stronger travel communities together 🚀

19/05/2026

New insights into the GCC travel market are here.

Emerging Travel Group and RateHawk are proud to support the latest Connecting Travel Insight Report 2026 as strategic partners — contributing data, expertise, and industry perspectives on one of the world’s fastest-growing travel regions.

For us, this collaboration is especially meaningful, as ETG’s headquarters are based in Dubai — placing us close to the market, its travel professionals, and the rapidly evolving trends shaping the region today.

This year’s report explores inbound and outbound travel trends across the GCC, the region’s recovery and resilience, and the increasing complexity of travel sales in a highly competitive environment.

Inside the report, ETG and RateHawk share insights on:
▪️ B2B distribution opportunities for hoteliers
▪️ Technology and connectivity in travel sales
▪️ Booking behavior and GCC market trends
▪️ The role of adaptability and support in a changing industry

As the market continues to grow, we remain committed to supporting travel professionals with technology, expertise, and solutions designed to help their businesses move forward with confidence.

Click here to download the report for free: https://connectingtravel.com/news/connecting-travel-unveils-2026-insight-report

07/05/2026

Big win for Emerging Travel Group ⚡💜

We’re proud to share that ETG has been named “Overall Wholesale TravelTech Solution of the Year” by the TravelTech Breakthrough Awards 🏆

This recognition reflects the work we do every day to help partners and clients operate smarter and grow faster — from expanding access to millions of accommodation options to building tools that simplify operations and improve performance.

From AI-powered automation to smart tools like pre-check, we’re building solutions that help partners reduce risk, improve performance, and grow with confidence.

A big thank you to our partners and teams who make this possible.

We’re just getting started.