anika.tannebaum

anika.tannebaum Jeder Mensch und jedes Unternehmen ist einzigartig! Daher biete ich individuell zugeschnittene Konze

🚀 The Global CX Inner Circle is officially live.For years, I have been watching Customer Experience leaders navigate inc...
12/06/2026

🚀 The Global CX Inner Circle is officially live.
For years, I have been watching Customer Experience leaders navigate increasingly complex challenges. Customer expectations are rising faster than organizations can adapt.

AI is transforming service, leadership and customer interactions at an incredible speed. And yet, many CX leaders are still trying to solve the biggest challenges of our time in isolation.

I believe that has to change. The future of Customer Experience will not be built through silos, isolated best practices or endless presentations. It will be built through collaboration, trusted conversations and leaders who are willing to learn from one another. That is exactly why we created the Global CX Inner Circle powered by Parloa.
A curated international community designed for senior CX leaders who want to exchange ideas, challenge perspectives and help shape what comes next.

This is more than a network. It is a space for real conversations, cross industry learning and a shared ambition to move Customer Experience forward together. The future of CX belongs to those who build it.
Will you be one of them? 🚀

Application: https://cx-innercircle.com/

Motivated service greetings
Anika ✨

ai community cxleadership globalcxinnercircle

Today, I’m very proud to announce the launch of the CX INNER CIRCLE ⭕️ because Customer Experience is entering a new cha...
10/06/2026

Today, I’m very proud to announce the launch of the CX INNER CIRCLE ⭕️ because Customer Experience is entering a new chapter.

From many conversations with Leaders one thing is becoming clearer to me - CX is still too fragmented in many organizations. Customer Service, AI, leadership, data, culture and customer expectations are often discussed separately — but customers experience all of it together.

The CX Inner Circle Community is going live today!
A trusted space for CX, Service and AI leaders who want to think beyond best practices and shape what comes next. I just came back from the Customer Experience Summit in Amsterdam. And one thing stayed with me deeply: Customer Experience is about connecting people & building relationships across teams, across companies & across countries.

And this is exactly why we need more real exchange on a peer to peer basis. In my eyes, best practice is shifting to best thinking! Built together with Parloa, CX Inner Circle is a curated global network for senior CX, Service, and AI leaders committed to shaping the future of Customer Experience.

CX Inner Circle provides exactly that: a high-trust environment, a curated, invitation-only global community for senior CX, Service and AI leaders where experienced leaders connect, challenge assumptions, share insights, and accelerate impact.

A big thank you to Julie and Latané for the trust, the energy and the shared vision. I am also very happy to welcome our first Founding Members: Pascal Due, Matthias Quirmbach and Simone Taverne. We will start shaping the community.

More leaders across different countries are already in the pipeline. If this resonates with you and sounds like a room you would like to be part of, you can find the application link in the first comment.

I am super excited, grateful and very ready for what comes next 🚀

Let’s move Customer Experience forward together!

Motivated service greetings
Anika ✨

🚀 Customer Experience is no longer a nice to have. It has become one of the most important competitive advantages compan...
05/06/2026

🚀 Customer Experience is no longer a nice to have. It has become one of the most important competitive advantages companies can build today.

While many organizations are focusing on efficiency, automation and AI, one thing becomes more obvious with every conversation I have: Technology can enable great experiences, but it cannot create them on its own.

What really makes the difference is whether companies understand customer expectations, break down silos and consistently design processes from the customer’s perspective.

And this is exactly why I am so excited to attend the Forrester CX Summit EMEA in Amsterdam together with Julia Goelles from Parloa . 🚀

I am looking forward to exchanging ideas, learning from inspiring experts and connecting with people who are passionate about shaping the future of Customer Experience. A special shoutout to Conny Kalcher, Kristina Klahm, Dr. Maxie Schmidt, Eldin Thomas, Jörg Corsten, Cat Lecardonnel and Anastasia Zdoroviak, whose perspectives I am particularly excited to hear.

For me, Customer Experience becomes stronger when people share ideas across industries, markets and functions. The most impactful transformations happen when leadership, service, technology and culture are not treated as separate topics but as connected parts of one bigger picture.

And honestly? Events like this remind me every single time why I believe so strongly in the power of community. 🤍

Which brings me to something I have been building behind the scenes for quite some time now. I can’t share all the details just yet, but next week I finally can. And trust me, I am beyond excited. 👀🚀

Who else will be in Amsterdam? And if you’re not attending, what is the one CX topic currently keeping you busy?

Motivated service greetings

Anika ✨

aiinservice cxontherocks amsterdam

Unsere zweite Folge von CX on the Rocks ist online. 🎙️🚀 Und ganz ehrlich? Ich schwebe immer noch auf Wolke sieben.Mit ei...
04/06/2026

Unsere zweite Folge von CX on the Rocks ist online. 🎙️🚀 Und ganz ehrlich? Ich schwebe immer noch auf Wolke sieben.

Mit einem Podcast zu starten ist das eine. So viel positives Feedback zu bekommen, ist nochmal etwas ganz anderes. Die Nachrichten, Kommentare und Gespräche der letzten Tage haben mich wirklich berührt. 🤍

Und ich hätte mir keine bessere Podcast Partnerin an meiner Seite vorstellen können als die liebe Annika Schmidt. Annika lebt Zukunftsthemen. Sie denkt in Generationen statt in Quartalen, erkennt Entwicklungen oft lange bevor sie sichtbar werden und spricht Dinge aus, die andere vielleicht denken, sich aber nicht trauen zu sagen.

Genau diese Mischung aus Klarheit, Haltung und Zukunftsorientierung macht unsere Gespräche so besonders. Mit CX on the Rocks wollen wir Customer Experience, Leadership, Service, Business und die Themen von morgen zusammenbringen. Ehrlich, direkt und mit einer großen Portion Leidenschaft. 🚀
Danke an alle, die bereits reingehört haben. Ihr seid großartig.

Und wenn ihr die neue Folge noch nicht gehört habt, schnappt euch euer Lieblingsgetränk und hört rein. 🎙️🥂

Cheers auf CX on the Rocks
Anika ✨

customercentricity

🚀 Customer Experience is finally moving to where it truly belongs: the center of the business.For years, many companies ...
01/06/2026

🚀 Customer Experience is finally moving to where it truly belongs: the center of the business.

For years, many companies treated Customer Experience as a service topic. Today, I see a completely different shift happening.

More and more leaders are realizing that CX is not a department, a project or a single initiative. It is the result of every decision an organization makes, every day.

One of the biggest misconceptions is that Customer Experience starts with the customer.

In reality, it starts much earlier. It starts with leadership, culture, priorities and the way people work together inside an organization.

This is also why I believe Customer Service is one of the most important listening systems a company can have. Through customer feedback, complaints, waiting times and recurring issues, companies gain valuable insights into what customers actually experience.

The organizations that will lead in the future are not necessarily the ones with the most tools or the biggest budgets. They are the ones that truly listen, take ownership and turn customer insights into action.

And this is exactly why I am so excited about launching a new CX community in Amsterdam on June 10th. 🚀

Because the future of Customer Experience will not be built in silos. It will be built through collaboration, honest conversations and people who are passionate about creating better experiences.

Where do you think CX transformation gets stuck most often: leadership, culture, ownership or ex*****on? 👀

Motivated service greetings

Anika ✨

cx

Its just the beginning 🚀 📸:
29/05/2026

Its just the beginning 🚀

📸:

08/05/2026

It’s finally time to officially share this. 🚀 So much has been happening behind the scenes over the last months and I already gave you a few little sneak peeks here and there. 👀

And just like a car sometimes gets a complete facelift, the brand “Anika Tannebaum” has gone through one as well. But this is about much more than just a new look.

The reason behind this shift is that my work has increasingly grown beyond the DACH region and I’m incredibly excited to officially say:

Anika Tannebaum goes global. 🌍

Customer Experience, Customer Centricity, Leadership and Service are global topics and I’m seeing more and more international companies and conversations becoming part of my journey. And because of that, you can now officially find my entire website in English as well. 🤍 Honestly, this feels like the beginning of a completely new chapter and I’m so excited for everything that’s coming next.

There are still many exciting things in the making and this is only the beginning. 🚀

Still completely blown away by OMR. 🚀 The energy, the people, the conversations and the inspiration were on another leve...
07/05/2026

Still completely blown away by OMR. 🚀 The energy, the people, the conversations and the inspiration were on another level. Everywhere you looked, there was movement, innovation and this feeling of: something big is happening here.

One of my personal highlights was being recognized by OMR Reviews as Customer Service Expert 2026. 🤍 This means a lot to me, especially because it gives more visibility to a topic that deserves so much more attention. Because Customer Experience and Customer Service are no longer “nice to have”. They are becoming one of the biggest differentiators for successful companies worldwide.

Marketing brings people to the brand.
But Customer Experience decides whether they stay. And this is exactly why I believe CX and Customer Service need to move much more into the center of the business world over the next years. 🚀

Also… Canva definitely had my favorite booth. 😍

Leaving OMR with so much energy, inspiration and excitement for everything that’s ahead. ✨

cx

Wer von euch aus der Customer Service- und CX-Welt ist nächste Woche auch auf der OMR? 🙋‍♀️Ich frage, weil die OMR für m...
30/04/2026

Wer von euch aus der Customer Service- und CX-Welt ist nächste Woche auch auf der OMR? 🙋‍♀️

Ich frage, weil die OMR für mich jedes Jahr ein wenig so ist: Überall sind spannende Menschen, überall gibt es gute Impulse, und trotzdem ist es manchmal gar nicht so leicht, sich wirklich zu finden und in Ruhe auszutauschen. Deshalb dachte ich mir: Warum machen wir es dieses Jahr nicht einfach ganz unkompliziert?

Überraschung: Julia und ich laden euch sehr herzlich zu einem Late Morning Coffee ein, ganz entspannt, ohne Agenda und ohne großes Programm. Einfach ein paar Menschen aus Customer Service, Customer Experience und AI im Service, die Lust haben, sich darüber auszutauschen, was uns gerade bewegt.

Mich interessiert zum Beispiel sehr, was bei euch rund um AI im Service gerade wirklich passiert, was schon gut funktioniert und wo wir alle noch mitten im Lernen sind. Genauso spannend finde ich die Frage, wie wir Service intern noch stärker als strategischen Hebel positionieren können und was euch gerade konkret in euren Teams, Projekten und Organisationen beschäftigt.

📅 Dienstag, 5. Mai
⏰ 11:00 Uhr
📍 Food Hall, Nespresso-Stand, OMR Hamburg

Kommt sehr gerne vorbei. Ich freue mich wirklich auf schöne Gespräche mit euch und darauf, bekannte und neue Gesichter zu sehen.

Wer von euch ist dabei? ☕✨

Motivierte Service Grüße,
Anika 🚀

Leadership

Ihr habt letzte Woche wild spekuliert, und ich habe jede einzelne Antwort gelesen. Und jetzt ist es Zeit, das erste Stüc...
29/04/2026

Ihr habt letzte Woche wild spekuliert, und ich habe jede einzelne Antwort gelesen. Und jetzt ist es Zeit, das erste Stück aufzulösen. 👀

Hinter Double A stehen zwei Menschen, die sich auf der CCV Tagung in Berlin begegnet sind, und seitdem nicht mehr aufgehört haben, gemeinsam zu denken.

Annika Schmidt lebt Zukunftsthemen. Sie denkt in Generationen, beobachtet, wie sich Erwartungen verändern, und spricht Dinge aus, die viele noch nicht einmal denken.

Ich brenne seit Jahren für Customer Experience, Servicekultur und echte Veränderung in Unternehmen. Bei mir geht es nicht um PowerPoints, sondern um Umsetzung.

Service ist die neue Währung. Und aus meiner Sicht immer noch einer der meist unterschätzten Wachstumshebel. Nur so einfach, wie es oft klingt, ist es dann eben doch nicht.

Double A wird direkt, ehrlich und vielleicht auch mal unbequem.

Was wir euch bald zeigen, hat einen Namen. Den verraten wir noch nicht. 😎 Aber eins schon mal vorweg: Es wird heiß serviert, manchmal auch on the rocks.

Stay tuned. Double A ist on Tour.

Motivierte Service Grüße,
Anika & Schmidt

transformation

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