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Aethos

A library of destinations that celebrate the curiosities of culture.

26/05/2026

Normally we’d say “don’t lose track of time.”

But here?
We highly recommend it.

The Rules are Different Here.
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25/05/2026

forces you to hit the brakes. The whole village operates as an albergo diffuso, so you're living right in the old stone alleys. Days here are simple: sitting by the pool, watching the sunset over the Umbrian hills, and sitting around long tables with incredible food. It’s a beautiful place, but the real draw is just remembering how much better life tastes when you aren't rushing through it.

22/05/2026

There’s something about May.

Everything feels greener, brighter, more alive. The days get longer, the light gets better, and it’s that perfect time of year where both retreat escapes and city stays feel equally tempting.

Summer is just around the corner, and our destinations are looking especially beautiful right now.

19/05/2026

During our The Rules Are Different Here activation in Milan, we had the pleasure of partnering with for our wellness gua-sha sessions and facial treatments at , alongside who helped bring it all to life.

Inspired by Nordic nature, is known for its clean skincare formulas made with natural and organic ingredients, produced in Denmark and designed to strengthen and protect the skin. Their holistic and minimalist approach to beauty made them the perfect partner for this experience.

We’re grateful to have counted with not only with us in Milan, but also across our hotels — allowing our guests to experience a new level of care and wellness throughout every stay.

14/05/2026

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with and the support of , to gua-sha sessions and facial treatments with , creative talks and workshops with , and much more.

At night we kept the energy going with a curated four-hands dinner by paired with cocktails by , cocktail mixing classes with .doping, two nights of music together with our friends at , and .fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with

09/05/2026

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at for the Aethos Party with and .fire.disco.machine.

In collaboration with , , and .

07/05/2026

Milan, we’re open!

From today until 10 May, we’re taking over the at Corso Garibaldi 83.

Come by, say hi, experience and our latest brand campaign "The Rules Are Different Here", and get a chance to win one of our gifts.

01/05/2026

Plot twist. A little backstage tease of our exclusive limited drop with .
Get yours from next week at our Milan pop-up (6-10 May on Corso Garibaldi, 83).

For other aethos drops, visit our shop — link in bio.

30/04/2026

Travel isn’t about escaping reality.
It’s about finding a better one.
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28/04/2026

We’re bringing The Rules Are Different Here to Milan.

From 6–10 May, join us at on Corso Garibaldi and across .

A week of curated experiences — from wellness sessions to tastings and talks.
And Saturday, of course, we party with and .fire.disco.machine.

Stop by the pop-up to get a chance to win from our selection of gifts.
Reserve your spot for the experiences — link in bio.

See you there!

Dirección

Palma De Mallorca

Página web

https://www.aethos.com/

Notificaciones

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