09/11/2025
Big love to the team for with their first-ever festive TV ad, now live on Channel 4! A beautiful celebration of natural hair, representation, and confidence, featuring an incredible lineup of Black women redefining beauty on screen. 🔥🔥
The goal? To normalise natural hair and continue to disrupt the standard, and they did just that.
Ft. , , and the brilliant
Big up the partner brands who made it happen: .
A milestone moment for culture and creativity.
CREDITS
All Things Agency
Senior Account Manager: Katie Weymouth
New Business Lead: Oya Mustafa
Creative Producer: Aida Verri
Lead: Jelly Gould
Director: Aimee Cleaver
DOP & Colourist: Jack Booth
Producer: Lisa Dawson
Production Manager: Aleena Chacko
Production Assistant: Stella Umezaki
Motion: James Fisher & Otis Fulton
Editor: Serena Rossi
PR & Marketing: Anna Best, Oya Mustafa
TreasureTress
Founder & CEO: Jamelia Donaldson
Brand Team: Jevetta Boyce, Ruth Taylor, Naomi Michaels, Kadesha White, Ralesha Williams
On-Set Support: Craig Donaldson (Chaperone)
Community Talent
Camille Lambie-Knight
(Beryl Botchway, TreasureTress Brand Partnerships Executive)
Jasmin Toussaint
Ava Donaldson
Hair: Aminata Kamara
Makeup: Anusha Amrita Kaur Solanki
Styling: Nicole Oye
Product Partners
The Elephant Room
Co-founder & Head of Talent: Shannie Mears
Creative Consultants: Cherise Hewitt, Dee Miller
