13/05/2026
Why Every Group Within Your Team Needs a Different Kind of Leadership
Most managers have an intuitive sense of where their team members sit in terms of performance. There are those who consistently deliver at a high level, a solid core who meet expectations, and a small number who require more support and intervention. What fewer managers do is think deliberately about how to lead each of these groups differently.
Research and lived experience suggest that most teams roughly follow a similar pattern. A smaller group are strong, consistent performers. A larger middle group reliably gets the job done. And a minority are consistently struggling or falling short in a measurable way. The exact proportions vary, and people move between these groups over time, but the pattern itself is familiar.
The challenge for any manager is how best to lead each cohort. Disproportionate energy often flows to underperformance. That is perhaps understandable: underperformance creates risk, friction, and conversations that cannot be avoided. But when most of your attention is pulled to the bottom, two things happen quietly. High performers feel taken for granted, and the large middle group becomes largely invisible. Over time, that imbalance undermines engagement and results.
Balancing the needs of different performance groups requires more intentional allocation of your time and focus.
Your high performers need challenge, visibility, and honesty. The most common mistake with this group is leaving them alone because they are delivering. Strong performers disengage when they stop stretching or feel their contribution is assumed. Involve them in decision-making, challenge them, and be transparent about what their future realistically looks like.
It is also important to hold high performers to the same behavioural standards as everyone else. Results never excuse conduct that damages morale. Tolerating poor behaviour from strong performers sends a clear and corrosive message to the rest of the team.
Your middle majority are your most underutilised opportunity. This group often receives the least deliberate leadership attention, yet small improvements here create the greatest collective impact. Clear expectations, regular feedback, and recognition for solid delivery can significantly lift engagement within this cohort. When certain members in this group are given the guidance and support they need, they often rise to become top performers.
Finally, your underperformers need clarity, support, and honesty in equal measure. Avoidance is a common but damaging response by some managers when dealing with this group. When performance gaps are not addressed, they become accepted. You must be explicit with underperformers about expectations, offer coaching and support to close the gap, and follow through consistently. Some people will improve and move into the middle cohort. Unfortunately, others will not. Distinguishing between the two and acting accordingly is one of the hardest, and most emotionally demanding, parts of management.
One size does not fit all when leading a team of diverse performers. Every group deserves intentional leadership. The key challenge is to ensure your overall attention is balanced across all performance groups within the team.
So, ask yourself: where is most of your management energy currently going, and which part of your team is not getting enough of it?
If you would like to talk about your own leadership development needs, or those of your team, email me at [email protected] to start a conversation.
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