20/06/2026
Un🐝lievable changes for honey, jams, and fruit juices.
Starting today, improved labelling standards kick in across Europe to improve your breakfast table:
🍯 No more vague ‘blend of EU and non-EU countries’ labels. Brands must now list every single country of origin in decreasing order of ingredient weight.
🧃 Operators will be allowed to use the label ‘fruit juices contain only naturally occurring sugars’ or carry a ‘reduced sugar’ claim if those natural sugars are cut by at least 30%.
🍓 The minimum fruit content in jams increases to 450g/kg for standard and 500g/kg for extra jams, compared to 350g/kg previously.
It’s a major win for transparency, because Europeans deserve to know what’s really on their table.