05/03/2026
A few pics from our family whatsapp & the journey to getting our new prebiotic overnight oats on shelf! ☺️
We ate A LOT of oats over the past year developing this range. Absolutely a good complaint 😋
As with all our .ie launches… it wasn’t ready until it had the official McGann clan seal of approval 😄 (and with such a large family, there are a lot of “judges” to please)!!
This involved booking a cooler bag with 20+ pots of oat samples and a tonne of ice packs onto Ryanair for our family holiday last summer.
Aisling & Sinead took the occasion of “on-the-go” quite literally with tastings en route to the 40ft for a swim 😂
Many a trip back to Limerick was had to gather the troops for updated feedback on the latest recipes.
We thought were “close” to the final product last summer. In reality, it took another few months to get it fully right!
Timing was pretty cool though, we launched the week Eimear had a trip home from Australia. As she missed the recipe development stage, she became our in-airport model when they launched on her trip home (picture 3 McGanns in the middle of Dublin Airport proudly holding oats like they were a trophy 😅 )
We are so delighted seeing them on shelf (& on in store screens!!) and absolutely loving the super feedback on the market since launching last month 🫶
