Boutique Hotel in Piazza della Signoria

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Boutique Hotel in Piazza della Signoria The Genuine Italian Hospitality in a Boutique Hotel

Count Camillo Negroni, upon returning from his travels in America and London, asked the bartender Fosco Scarselli to “st...
31/10/2026

Count Camillo Negroni, upon returning from his travels in America and London, asked the bartender Fosco Scarselli to “strengthen” his usual Americano cocktail (made with Campari, red vermouth, and soda water). The bartender decided to replace the soda water with a measure of gin, garnishing the glass with a slice of orange instead of a lemon.
The new drink quickly caught on among the people of Florence as “the Americano, Count Negroni-style,” and over time, the name was shortened simply to “Negroni.” Don’t forget to ask for a perfectly crafted Negroni at our small, well-stocked bar!

After a day of exploring cobblestone streets, art, and history, step into pure tranquility. The Beatrice’s promise is co...
25/10/2026

After a day of exploring cobblestone streets, art, and history, step into pure tranquility. The Beatrice’s promise is complete peace and total relax right in the historic center of Florence 💜✨
Whether you’re celebrating a romantic getaway or simply treating yourself to much-needed relaxation, our private SPA features are designed just for you.
It’s our only superior room provided with steam bath and jacuzzi, and you better ask availability asap.
📩 Drop us a message (DM) to reserve your private wellness experience.

Step out the front door and find yourself enveloped in the timeless allure of high fashion. ✨At our boutique hotel, beau...
22/10/2026

Step out the front door and find yourself enveloped in the timeless allure of high fashion. ✨
At our boutique hotel, beauty isn’t just something to admire inside. It begins a mere 10 paces from our doorstep.
Piazza della Signoria, the soft glow of evening lights, and the history and unmistakable style of the Gucci Museum are just a stone’s throw away. Perfect for those who wish to experience Florence with a touch of sophisticated, understated elegance.

By the 19th century, the old artisan workshops had given way to elegant boutiques, cafés, and historic hotels, earning t...
19/10/2026

By the 19th century, the old artisan workshops had given way to elegant boutiques, cafés, and historic hotels, earning the street the nickname “the drawing room of Europe,” a place frequented by intellectuals and travelers alike. Located just a five-minute walk from our boutique hotel.

Giulio is very spacious and enlightened de luxe room, bearing the name of the first son of the Pini’s family. It’s truly...
13/10/2026

Giulio is very spacious and enlightened de luxe room, bearing the name of the first son of the Pini’s family. It’s truly authentic Tuscan vibes! Ask us in DM to have more info.

You can still wear t-shirt these days, but of course elegantly 😊😜 📸 Silvio Palladino
11/10/2026

You can still wear t-shirt these days, but of course elegantly 😊😜 📸 Silvio Palladino

A common reaction among viewers is the active role the mind is forced to play. Deprived of complete forms - whether view...
07/10/2026

A common reaction among viewers is the active role the mind is forced to play. Deprived of complete forms - whether viewing mutilated faces, headless torsos, or corroded artifacts like the Crouching Youth from the Antikythera shipwreck - visitors are pushed to mentally complete the figures or embrace their transformed identities.

Indirizzo

Via Dei Magazzini 2
Florence
50122

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