WTB Hotels

05/06/2026

The bathroom of our Premium Suite tells a story that goes beyond comfort and design — it reflects our core philosophy.

It is the clear objective of the property to preserve original architectural elements of the building and seamlessly integrate them with contemporary details, creating a refined balance between heritage and modern elegance.

A continuous dialogue between past and present, where the identity of the historic structure is respected and enhanced, shaping a truly authentic hospitality experience.

05/06/2026

05/06/2026

27/05/2026

Our suites have been beautifully renovated.

At Hotel Santa Maria Novella, timeless Florentine elegance meets renewed contemporary details, designed to make every stay feel even more refined and comfortable.

Come and discover all the new touches waiting for you. ✨

27/05/2026

We are delighted to announce our nomination for the Condé Nast Traveler Readers’ Choice Awards 2026 ✨

If you would like to support us, you can vote for your favorite property at this link: https://condenast-interactive.typeform.com/to/a4XSsHpZ?typeform-

🏨 Hotel L'Orologio Firenze | 🏨 Hotel L'Orologio Venezia | 🏨 Hotel L'Orologio Roma - WTB Hotels | 🏨 Hotel Santa Maria Novella | 🏨Hotel Garibaldi Blu

25/05/2026

Quiet elegance in every detail.
At Hotel L’Orologio Roma, refined design, soft textures, and warm light create an intimate atmosphere in the heart of the Eternal City.

Come and experience it for yourself. ✨

23/05/2026

Golden hour over the Arno, where Florence slows down and every detail feels effortless. Right by the water, at Fede Cocktailab, signature cocktails and an intimate outdoor setting complete the perfect Florentine evening.

The perfect place to unwind, one sip at a time. ✨🍸

21/05/2026

Slow mornings overlooking Florence.
Coffee, sunlight, and the quiet elegance of Piazza Santa Maria Novella.

17/05/2026

Thoughtful details, warm hospitality, and a little welcome waiting in your room.
The perfect start to an Italian stay. ✨