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Pineapple Pineapple is a cost-effective, scalable solution that automates unit access for apartment shoppers and approved vendors.

Not all decisions are hard this budget season.What will you do with the extra wiggle room in your budget?Book a demo at ...
07/30/2026

Not all decisions are hard this budget season.

What will you do with the extra wiggle room in your budget?

Book a demo at www.tourwithpineapple.com

You don’t become a .400 hitter by only studying your hits.Ted Williams hit .406 in 1941.Nobody has done it since.For 85 ...
07/30/2026

You don’t become a .400 hitter by only studying your hits.

Ted Williams hit .406 in 1941.

Nobody has done it since.

For 85 years, the greatest hitters in baseball have chased something almost impossible.

Apartment leasing has its own version of that number.

In a perfect world, you close 4 out of every 10 tours.

That’s a .400 batting average.

A mark so rare it’s become the exception, not the rule.

But here’s what fascinates me…

Everyone celebrates the four leases.

Almost nobody studies the other six.

One prospect needed a bigger floor plan.

Another wanted better schools.

One found a better concession.

Another loved the apartment but couldn’t make the commute work.

Those aren’t failures.

They’re market intelligence.

Every missed tour tells you something about your pricing, your product, your competitors, or your customer.

The four become leases.

The six teach you why.

Because the companies that understand why people don’t lease are the ones that lease more tomorrow.

Teddy ballgame was famous for knowing not to swing at down and away pitches. What’s your strike zone?

Follow Pineapple if you love the art of leasing! www.TourWithPineapple.com

First there was PropTech. Then there was RentTech.We believe the next evolution is already here: Rent(er)Tech.What's the...
07/30/2026

First there was PropTech. Then there was RentTech.

We believe the next evolution is already here: Rent(er)Tech.

What's the difference?

For the past few decades, our industry has proliferated by learning how to get more juice out of the multifamily lemon. And the PropTech era propelled us to our max potential — from the foundational PMSs all the way down to the most niche corners (P**p DNA, anyone?).

An entire industry flourished at the intersection of tech innovation and capitalism.

That push evolved into RentTech — a term coined by founder/investor John Helm to highlight the tech wave of companies myopically focused on improving the very expensive and inefficient L2L funnel.

But the frontier I find most interesting... is the actual Renter. This is the next place change will come.

Companies like Bilt are at the forefront of this change — turning their gaze away from the operator, away from the owner, away from everything we've focused decades on... and looking, for the first time, directly at the consumer.

THIS is the frontier Pineapple is living in.

This budget season, challenge your thinking. Instead of focusing on the Owner-PMC dynamic, ask...how will my Future Renter feel about this experience?

We think you'll be amazed at how the pieces fall into place when the person standing outside your door becomes the radical focus. When it's clear to that Future Resident that your company cares, that you're willing to 'pick your eyes up' and meet that customer on their terms, to meet THEIR needs.

It's not rocket science, it's everything you know to be right about leasing apartments, updated for the modern era. We help you provide great service, which is all we have ever tried to do as an industry.

This is Rent(er)Tech.

That is our philosophy, what is yours?

Learn more at www.tourwithpineapple.com

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