12/10/2019
Many of you have asked what comes next for us. To answer that we want you to know why we’re closing. Sorry for the long read!
The travel industry has changed drastically in recent years and it has become difficult to compete with Expedia, Bookings.com, etc. When you google our B & B we aren’t the first listing that comes up, it’s usually Expedia. When you book with them we pay them a commission which affects our bottom line. For you to see us first, we need to spend thousands of dollars in advertising with Google. Not being able to outspend Expedia for the Google ads killed our direct website activity.
It is also hard to compete with AirBnB as they don’t have to follow the same rules & regulations that we adhere to. AirBnB has become a worldwide thorn in the side of hotels, small inns and B & B’s as we continue to lose business to places that are not licensed and don’t offer the same experience that a true B & B does. Most are also not even required to pay sales tax.
Sadly, in the past few years Google has also changed their search algorithms making it harder to drive traffic to our website. Because of these things, we had to make the heartbreaking decision to close the business and find other jobs so we’ll be able to retire in 10 years. We hope to stay in WI but move closer to our kids/grandson.
Why are we telling you this? Because we care very deeply for the small business owner (not just our fellow Bed & Breakfast owners). Ma & Pa businesses are becoming a thing of the past. We are alarmed at how many are being forced to close or being bought up by the big guys. In Wisconsin alone, 551 small dairy farms have closed this year.
For those who have never owned their own small business, a lot of blood, sweat and tears go into what we do but many still follow their dreams (including us) and became small business owners. This means 14+ hour days, hard work and missing family events, meals and time with friends. Don’t get us wrong, we loved being innkeepers and will miss it. In closing, we ask that you please support your Ma & Pa establishments before they become a thing of the past.