10/12/2026
Let’s take a peek into my design process, shall we!? 👀
Strategy always comes first, so I start with research. I have Claude by Anthropic dig into brands similar to my client’s, then I spend about an hour going through each peer set myself. I love the research phase bc it’s how I learn where my client sits in the market and what will make them stand out.
From there, I go through my client’s Pinterest board and their playlist (yes, I have them make one and tbh it ALWAYS hits 🤸🏾♀️). Then I build the palette in Coolors® Color Palettes. Color meanings, accessibility checks, all the things. It’s a must in my toolbox.
And ofcccc, the proof itself. Built in the one and only Adobe Express. I created my template once, so now I just customize it for each client. It saves me SO much time.
If you’re ready to take your brand from fuzzy to focused, tap the link in my biooo or feel free to slide in my DMs so we can chat! 🔎✨
(brand design, brand strategy, visual identity, brand designer, strategic brand design, women in business, design process, adobe express, market research)
