06/18/2026
This feels like a perfect snapshot of Lincoln's evolution into a four-season destination.
"Two White Mountain Greats Get Together." In 1979, visitors could book a vacation package that combined a stay at the Beacon Motel & Swim Club with skiing at Loon Mountain. For $59, the "Mini-Package" included two nights of lodging, breakfast and dinner, plus a day on the slopes. Those looking for a longer getaway could choose the five-night "Maxi-Package" for $169.
This advertisement highlights some of the Beacon's amenities: an indoor pool and sauna, indoor tennis, live entertainment, a disco, a restaurant, a cocktail lounge, and skiing at a rapidly growing Loon Mountain. Together, they offered visitors a complete White Mountains vacation experience.
Who remembers the Beacon Motel & Swim Club during the Clermont family's era? We'd love to hear your memories.
Clermont Family Resorts / Beacon Motel & Swim Club and Loon Mountain advertisement, 1979.
MARK YOUR CALENDARS:
Sat., June 20, 12 pm—3rd Annual Chili Cook-Off and Block Party
Wed., July 22, 7 pm—"The History of Peregrine Falcons in Franconia Notch" with presenter Chris Martin
CHEERS TO 40 YEARS! Summer Season Hours at the Museum: Wednesdays, 1-4pm, Saturdays, 10-1pm. We're also happy to open by appointment, so please feel free to arrange a visit!