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Monarch Hotel

Name: Monarch Hotel
Address: 240 W Center St, Pocatello, ID, 83204, US
Telephone: +12083377333
Price range: $$$$

The 1909 Monarch Bldg is a historical landmark in Pocatello, ID. Monarch caught fire in 2014 & is be

The historic Monarch building is a landmark in old-town Pocatello. It was originally built in 1909 as a Hotel, and has served as a number of different things over the years. Many rumors abound such as it being haunted, or an infamous house of ill repute, complete with a brothel upstairs and gambling downstairs.

Address

240 W Center St
Pocatello, ID
83204

Opening Hours

Monday

10am - 12pm

Telephone

+12083377333

Website

facebook.com

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Our Story

September 12, 2014 marks the day of the fire. Tenants smelled smoke the night before, flames by early morning. Smoke, so hot, windows melted. Nearby buildings overcome with fire, smoke, and drenched in water. Homes lost. Personal belongings in ashes. Businesses shut down. History, deleted. The Monarch Building devastated, yet still standing.

The historic Monarch Building, originally constructed in 1909, sits in the heart of Old Town Pocatello and is listed as contributory on the National Register of Historic Places. While the fire singed the roof and devastated the back half of the building, the beautiful façade remains intact - hardwood floors and window frames included! Of the 32 original rooms, 8 survived the fire.

National Register of Historic Places, Pocatello Historical District:

“The three-story Monarch Building was constructed in 1909 of red brick. The facade is topped with a corbelled brick cornice and is divided into three bays by brick pilaster strips. The exterior of the top floors remains unchanged. The left store front remains unaltered, even retaining an early canvas awning, and could serve as a model for the restoration of the other two store fronts.

The Monarch Building was originally owned by Canadian-born Philip St. Marie. The top two floors served as the Monarch Hotel, and in 1927 the first floor housed the Solor Cigar Store and the Savoy Cafe.”

Overcome with loss, the first option seemed to be demolition and removal, but even that would be problematic due to the cost, surrounding structures, and the heavily used street location. Eventually, the Monarch Building was put up for sale.

Fast forward to 2017, two ambitious Idaho State University (ISU) alumni athletes decided it was time for an adventure! Many people look at the Monarch Building and are overcome by loss, but Ali Gorny and Tiffani Wilson have a much different response – they see potential, and challenge. The Monarch Building is more than just another project for them, it is a passion. From its unique design, to its mysteries name and ghostly history, the Monarch Building has made a lasting impression on many members of the community - including Tiff and Ali.

“We looked at this building a year ago, and I told Ali, ‘I don’t know what it is about that building, but I want that building,’” Wilson said.

Since graduating from ISU, Tiff and Ali co-founded Endurance Home Investments, LLC. Endurance applies to more than just past athletic competitions in track and volleyball, though - it is a way of life for them. The endurance high of sports gave rise to their company name, Endurance Home Investments (aka EnduranceHI). Focused on reviving distressed properties in southeast Idaho, Tiff and Ali are determined to take the fire damaged Monarch Building and turn it into a design masterpiece.

Starting with preserving the eight (8) remaining rooms, the Monarch Building will function much like it had originally – a hotel. Not just any hotel, though, a hotel with a purpose. Making the Monarch Building even more unique, Tiff and Ali are designing a Monarch butterfly house in place of the section of building that was lost in the fire. The butterfly house is in collaboration with Zoo Idaho Zoological Society and will be open to the public, as well as hotel guests.

“We can’t bring back what was lost, but we can preserve what remains and reincorporate as much of the existing building materials in the new design.”

-Ali Gorny and Tiffani Wilson, Co-Owners, Monarch Building