05/20/2026
Just launched! 🚀 🎨
We’re proud to celebrate the launch of (VIC), a bold new identity for the former Fredericksburg Regional Alliance designed to reflect the region’s growth, connectivity, and future-forward vision.
Our team, led by Katie Marren, headed the art direction and brand development for the initiative, helping shape a visual identity that feels both rooted in the region’s history and built for what’s next.
At the center of the brand is a logo formed by two overlapping shapes coming together to symbolize collaboration, community, and momentum while representing the localities, industries, and ideas that converge across the region. Supporting the identity is a flexible visual system inspired by rivers, infrastructure, and movement, creating a sense of energy and interconnectedness throughout the brand experience.
From strategy and identity to templates, social assets, and brand guidelines, this was all about creating a system that can grow alongside the communities it represents 👏
