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Choice Hotels Welcome to our UK page – your all-in-one stop for customer service and inspiring travel content. That’s why we make it easy. You Always Have a Choice.™

YOU ALWAYS HAVE A CHOICE.™

Whether you’re looking for a vibrant city or quiet countryside, Choice Hotels Europe, Middle East & Africa helps you discover and explore new places. With more than 400 hotels in 18 countries, we offer travellers the opportunity to choose among unique destinations. We want you to get the most out of your stay, no matter if you’re on a business trip, a weekend getaway or a family holiday. You can always count on our hotels for a warm welcome and real value, and with our Choice Privileges™ rewards programme we ensure that travel is as enriching as possible. Find out more by visiting ChoiceHotels.com where you can also book hotels for your next stay. OUR BRANDS

With our four distinct hotel brands in Europe, Middle East & Africa, we’re confident of providing you accommodation that matches your needs and budget. Ascend Hotel Collection™ member hotels offer a unique and upscale experience that allows you to connect with the local flavour of a destination in an entirely new way. Clarion™ properties combine first class service with exceptional facilities and attention to detail. Quality™, the name you can trust, offers you a memorable experience through hotels with full service and superior facilities. Comfort™ hotels are everywhere you need and offer the ideal mix of value and reliability. BOOK WITH CONFIDENCE

We offer you the information you need – including reviews from other real guests – no more debating whether you should stay or go. LOWEST PRICE GUARANTEE

We know it’s hard to find the best price on the Internet. We’re so confident that our prices are the lowest available, we offer you our Lowest Price Guarantee. If you book a hotel online at ChoiceHotels.com and find a lower published price for the same date and terms on any other qualified online source, we will match that rate plus give you a free night for that stay.

☀️ Last-minute summer plans? Save 20% on stays of 2 nights or more* and squeeze in one more getaway before the season en...
14/08/2026

☀️ Last-minute summer plans?

Save 20% on stays of 2 nights or more* and squeeze in one more getaway before the season ends.

📅 Book by 14 September 2026 🧳 Stay by 30 September 2026

Book your getaway today. Link in bio.

*Terms apply.

𝙀𝙭𝙥𝙡𝙤𝙧𝙚 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙙𝙫𝙚𝙣𝙩𝙪𝙧𝙚𝙧𝙨. Save 20%**Terms Apply
29/05/2026

𝙀𝙭𝙥𝙡𝙤𝙧𝙚 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙙𝙫𝙚𝙣𝙩𝙪𝙧𝙚𝙧𝙨.

Save 20%*

*Terms Apply

𝗦𝘂𝗻’𝘀 𝗼𝘂𝘁, 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝘂𝘁 ☀️✨  Stay twice between 13 May – 7 July, 2026, and earn 8,000 Choice Privileges™ reward points *. ...
28/05/2026

𝗦𝘂𝗻’𝘀 𝗼𝘂𝘁, 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝘂𝘁 ☀️✨

Stay twice between 13 May – 7 July, 2026, and earn 8,000 Choice Privileges™ reward points *.

Book by July 6 and turn summer plans into future rewards (reward nights, airline miles + more).

👉 Book Now: https://bit.ly/4tsv9wV

Discover our best spa hotels in Europe.From France to Turkey, unveil our favourite spa resorts and locations. Explore Ch...
17/02/2026

Discover our best spa hotels in Europe.

From France to Turkey, unveil our favourite spa resorts and locations.
Explore Choice Hotels spa facilities here : https://bit.ly/4riNrjH

Each year, Choice Hotels recognizes one hotel per brand across EMEA for truly standing out within its category.Discover ...
05/02/2026

Each year, Choice Hotels recognizes one hotel per brand across EMEA for truly standing out within its category.

Discover this year’s award-winning hotels:

• Best Ascend Hotel Collection: Hotel Gardenia Sorrento, Ascend Hotel Collection
• Best Clarion: Clarion Hotel Arlanda Airport Terminal
• Best Quality Hotels: Quality Hotel Ostrava City
• Best Comfort Hotel: Comfort Hotel Riyadh Olaya
• New Hotel of the Year: Comfort Aparthotel Nîmes Centre
• Loyalty Hotel of the Year: Comfort Hotel Jeddah King Road

A big congratulations to the teams behind these hotels.

Discover them here: https://bit.ly/3XKCf2N

Valentine’s Day is almost here 💕This year, trade the usual plans for a spa escape made for unwinding, reconnecting, and ...
03/02/2026

Valentine’s Day is almost here 💕
This year, trade the usual plans for a spa escape made for unwinding, reconnecting, and slowing down together.
Book your Valentine’s getaway now : https://bit.ly/4qau9M3

Villages, castles & coastlines 🇫🇷France is a country of striking contrasts, where every region reveals its own landscape...
28/01/2026

Villages, castles & coastlines 🇫🇷
France is a country of striking contrasts, where every region reveals its own landscapes, traditions, and flavours. From the turquoise waters of the French Riviera to historic châteaux, rolling countryside, and vibrant northern cities, each stop tells a different story.

Swipe through to discover iconic regions and standout destinations across France — and follow the full journey on our website : https://bit.ly/3NLDYCG

21/01/2026

From culture and nature to seaside escapes, 2026 is full of possibilities!

💾 Save this for your 2026 travel inspiration.

The only blue we’re here for today.
19/01/2026

The only blue we’re here for today.

Giveaway alert 🚨A weekend stay at one of our hotels is up for grabs and it’s happening on Instagram.👉 Visit our Instagra...
14/01/2026

Giveaway alert 🚨
A weekend stay at one of our hotels is up for grabs and it’s happening on Instagram.
👉 Visit our Instagram page to participate and check the entry requirements : https://bit.ly/455YPGQ
Good luck!

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