Podo

28/10/2026

👣 HEEL PAIN SINCE THIS SUMMER?
IT COULD BE PLANTAR FASCIITIS…

That sharp pain under your heel when you take your first steps in the morning? Or the discomfort that returns after a long day on your feet?

You’re not alone.

☀️ This summer, we saw 5 TIMES MORE cases of plantar fasciitis in clinic compared with previous years.

But why the sudden increase?
This is what we’ve learned PODO // Christophe Champs

🩴 Heatwaves & sandals — lighter footwear can mean less support for your feet.

😴 Poor sleep & fatigue — inadequate recovery may leave your body less prepared for repeated loading.

🚶 More walking, less support — exploring London on foot in unsupportive shoes can put extra strain on your feet.

🍹 Summer socialising — late nights, alcohol and disrupted routines can affect sleep and recovery.

Plantar fasciitis can be stubborn, but understanding what may be contributing to your pain is a good first step.

📍 PODO London — From the ground up.

Orthotics LondonWalking

31/08/2026

SUMMER IS OVER ☀️
You’ve worn less shoes, lighter shoes, and even sandals for the 5 past heatwaves we faced in the capital…. your feet didn’t, do not, and will not thank you for that!

But here is the GOOD NEWS LONDON…

Oxford Street is already starting to whisper Christmas 🎄and winter is just around the corner.

So it’s time to get your shoes right.

GOOD SHOES 101
Three boxes to tick before even thinking about custom orthotics.

Brands want to tell stories.
Manufacturers want bigger margins.
Magazines want the lightest shoes.

But you?
You just want to be pain-free.

And that’s what we care about PODO // Christophe Champs

YOU!

Footwear

01/05/2025

PHENOMENAL for some, PATHOLOGICAL for most!

✅LIGHTER & BOUNCIER foams used in many running shoes those days, provide runners with an energy return that can help break a PB.

❌Those FreshFoams, Nitrogen Injected, and other way to blow the rubber without reinforcing the sole of the shoes, make the trainers lighter and bouncier, but LESS STABLE, LESS DURABLE.

Most runners, heavier than the elite athletes, or expecting to use the same pair of shoes for a year - neither sponsor by the manufacturer nor willing to buy a new pair every two months - must not overlook the stability and durability of their running trainers.

📚Your joint alignment, muscle work balance, and running posture directly depends on the choice of your footwear.

⚠️A foot that sinks into a soft sole with every strike and under (up to) 3 times your body weight leads to:
- Calves injuries
- Achilles tendon strain
- Plantar Fasciitis
- Shin splints
- Tibialis Posterior or Peroneal tendon strain
Just to give a few…

🤔Ask yourself if this trend is going to do you any good.
Dare to stick to the classic models a bit heavier but more stable and durable for your training sessions, races, or both.

➕Ask a friend or a visit a professional, to look at you running (from behind) and make sure your heel, ankle, or knee is not completely rolling inwards (over-pronating)
Because those type of misalignment will damage your body, through an injury today or some Osteo Arthritis tomorrow

Find out more

https://www.podo.london/marathon-running-shoes

05/11/2024

On the 29.11.2023 we announced in Paris that we would dedicate a year of marketing and financial resources to a campaign in WOMEN’S FOOTBALL, to tackle the epidemic of knee injuries FROM THE GROUND UP.
Starting with meeting the players up to their clubhouse, and running a thorough study of the football boots used by female players (From their making, branding, merchandising, marketing, to the staffs training within the “big brands” flagships)

Developing a Women/football specific pair of PODO insoles has helped us realise the massive potential and remaining limitation of our conservative approach.

We need the brand to JUST DO IT, because IMPOSSIBLE IS NOTHING, isn’t it?
Thumbs up to Puma and Ida who gave us some faith in manufacturers 😉

26/06/2024

https://www.thesun.ie/sport/13242245/acl-injuries-christophe-champs-neil-oriordan/

**
Female footballers are up to six times more likely to suffer ACL injuries than men – one expert outlines a possible fix

••

I want to meet as many players as I can between now and then and collect as much data as I can and then put it out there.

I know people would listen more to a big star but we’re working from the ground up.

I’m not afraid of the challenge.

IT IS one of the starkest differences between the men and women’s game. And yet, according to an expert, there has been little or no genuine effort to try and lessen the incidence of ACL injuries a…

31/12/2023

Thank you to the women team for having us.

-

The experience of those young ladies playing football intensively, and facing this nasty outbreak of knee injuries in boots with little to no gender specificity is if a great value in the PODO 2024 CAMPAIGN.

Because a woman ISN’T a small version of a man, women football boots shouldn’t be men’s boots shrinked and pinked. And because there is NOT such a thing as a Unisex boots!

Since neither the pelvic width, hormonal secretion, nor the length of the pitch or the duration of the game is going to change! Let’s contribute to the medical team efforts with pairs of custom orthotics, designed for women, for football, matching the assymetry of the player with two different moulds, a snug moulding layer per layer, and our french handcrafting technique.

We thought that in a club house we would learn much more than anywhere else, so THANK YOU AGAIN and the players who shared with us their valuable experience.

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Get in touch to join our study/campaign if you play intensively and faced a knee injury in the past.
[email protected]

Together Everyone Achieves More,
The PODO T.E.A.M

28/12/2023

“The best part of winning this Award is that the successes of the athletes and other patients we work with, and help at the clinic, is what leads to the success of the clinic itself. It really is the patients who make PODO what it is.”

PODO Clinic and Workshop is delighted to have received a European Award for Biomechanics at a ceremony at the Ritz in Paris. This is the second year running PODO has received the Award.

In 2024, among other plans, PODO aims to tackle, from the ground up, the outbreak of knee injuries in women’s football.

At PODO, we make the orthotics ourselves, custom moulded directly onto your feet within a single 90 minutes appointment. Ready to wear by the end of it.

Information/Booking 020 3301 2900
[email protected] - www.podo.london

08/02/2023

Thank you for featuring us The Lost Executive

https://www.thelostexecutive.com/2023/02/07/one-leg-shorter-than-the-other-what-does-it-mean-for-hikers/

ONE LEG SHORTER THAN THE OTHER? WHAT DOES IT MEAN FOR HIKERS?

You may well have heard in conversation about someone who has found they have one leg longer than the other, perhaps even friends you are out hiking with. This has a name; ‘limb length discrepancy’.

A limb length discrepancy, or LLD, can actually affect both arms and legs but, since at PODO we specialise in all types of locomotion, including the gait, let’s look specifically at leg length discrepancy.

https://www.thelostexecutive.com/2023/02/07/one-leg-shorter-than-the-other-what-does-it-mean-for-hikers/

12/05/2022

The entire Ribble Weldtite Pro Cycling is on Vitamin this week!
I am delighted to meet those champions at the PODO Clinic & Workshop 🟦🟧
Go Ribble, Go!