11/09/2026
Strength training is evolving. So is Matrix.
We’ve expanded our Plate-Loaded strength range with 14 new machines and what better way to launch them than alongside two of our long-standing collaborators: BWT Alpine Formula One Team and Wigan Warriors.
Across two exclusive events, we brought together customers, operators and industry leaders to experience the latest Matrix strength equipment in elite performance environments.
From the Pendulum Squat, Belt Squat and Standing Hip Thrust to the High Row, Low Row, T-Bar Row and Elevated Biceps Curl, the expanded range covers the major movement patterns operators need to create premium, performance-led strength spaces.
Designed with insight from athletes and operators, the new machines combine biomechanical precision, intuitive adjustability and heavy-duty durability, making them equally at home in commercial health clubs, performance centres, universities, boutique studios and professional sport.
At the BWT Alpine Formula One Team Technical Centre in Enstone, guests went behind the scenes, combining product demonstrations with an exclusive factory tour and simulator experiences.
At Wigan Warriors, attendees experienced the equipment in one of rugby league’s leading high-performance environments, demonstrating how the same equipment trusted by elite athletes can help operators deliver exceptional training experiences for every member.
For us, it’s about more than adding machines to a range.
It’s about giving operators more choice, more versatility and more opportunity to build standout strength environments.
Performance. Innovation. Continual improvement.
That’s Matrix.