05/19/2026
Asheville’s story has never been about perfection. It’s always been about resilience, creativity, community, and heart.
This recent article from USA Today highlights something we’ve seen firsthand every day since Hurricane Helene: travelers coming to Asheville aren’t just taking a vacation… they’re supporting local artists, restaurants, breweries, shops, musicians, and small businesses as our mountain community continues to recover and rebuild.
And for that, we’re incredibly grateful.
The mountains are open. The music is playing. The trails are calling. The creative spirit of Asheville is alive and well.
Thank you to every guest, owner, local business, and community member who continues to support Western North Carolina. ❤️
Read the article here:
It's been almost two years since Asheville was devastated by Hurricane Helene. The city has been resilient, but needs the help of travelers.