Caribbean Hotel & Tourism Association

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Caribbean Hotel & Tourism Association

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The Caribbean Hotel & Tourism Association (CHTA) is a federation of 32 National Hotel Associations, with more than 600 hotel members and 300 allied members

FOLLOW CHTA ON ALL SOCIAL MEDIA:

Twitter: https://bit.ly/CHTANow
LinkedIn: https://bit.ly/CHTA-LinkedIn
Instagram: https://bit.ly/CHTA-Instagram
YouTube: http://bit.ly/CHTAYouTube
Pinterest: http://bit.ly/CHTAPinterest

10/30/2026

The future of hospitality is AI-powered — and the conversation starts in Barbados. 🌴

10/29/2026

Sustainability delivers its greatest value when it is embedded in how a hospitality business operates.

Joining the CHIEF 2026 speaker lineup is Crescenzia Biemans, Managing Director of Bucuti & Tara Beach Resort, and Tara Eco Supplies in Aruba.

Crescenzia brings a distinctive combination of hospitality leadership, environmental advocacy and academic expertise spanning law, economics, psychology and artificial intelligence. She also serves on the board of the Aruba Hotel and Tourism Association and as a Trustee of the Caribbean Alliance for Sustainable Tourism.

Her multidisciplinary perspective adds another valuable voice to the conversations at CHIEF 2026.

📅 16–18 November 2026
📍 Wyndham Grand Barbados Sam Lord’s Castle Resort
🔗 Register at chtachief.com

10/28/2026

We’re proud to announce that our founder, Michael, will be a featured speaker at CHIEF 2026, taking place November 16–18 in Barbados! 🇧🇧

As a CTO Certified Trainer of Tour Guide Trainers, Caribbean Ambassador for the Adventure Travel Trade Association (ATTA), and seasoned tourism professional, Michael continues to champion adventure tourism, professional tour guiding, and sustainable tourism development across the Caribbean.

10/28/2026

More technology doesn't always mean better operations. Connected systems create better guest experiences. Is your hotel tech working together?

Let's find out. Book a 30-minute strategy call with GAIN Advisors → www.gainadvisors.com

10/26/2026

CHIEF 2026 is raising the bar with one of the strongest programmes in the event’s history and its most diverse speaker lineup yet.

Expect more than inspiration. Expect candid exchanges, practical insight and connections that will help you address real challenges and move your business forward.

We saved you a seat, and we’ve made it easy for you to join us.

Save up to 30% with our airline partners, enjoy all-inclusive accommodation at the host resort, and receive a hotel credit towards your stay.

Only three weeks remain.

Your seat is waiting. Secure it today.

📅 16–18 November 2026
📍 Wyndham Grand Barbados Sam Lord’s Castle Resort
🔗 Register now at chtachief.com

10/22/2026

Words that left an impact. ❤️ Looking back at the SLHTA IWD Brunch with Vanessa Ledesma, CEO of the Caribbean Hotel & Tourism Association

10/19/2026

Trips today rarely start with a hotel search.

Instead, travelers watch videos of local restaurants, consider recommendations, and imagine themselves experiencing a destination long before they decide where to stay. According to the Amadeus Travel Dreams research, inspiration and planning increasingly shape travel decisions well before a booking is ever made.

For destinations and hoteliers alike, this shift presents both a challenge and an opportunity. Travelers aren't simply looking for a place to stay — they're choosing the experiences, flavors, people and moments that make a destination memorable.

The most successful destinations and properties understand this. Rather than marketing individual products on their own, they work together to tell a compelling destination story, helping travelers envision the experiences they'll enjoy long before they arrive.

Technology plays an important role. Data, personalization, and AI can help destinations and hotels better understand traveler intent, improve visibility during the inspiration phase, and enable more relevant experiences throughout the journey.

Whether its discovering a neighborhood café, exploring a nature trail or enjoying authentic Caribbean cuisine, these moments often become the reasons a trip is remembered. The hotels that connect travelers to the destination experience earliest and most effectively will be best positioned to drive demand, strengthen loyalty, and build lasting guest relationships.

Read the Amadeus Travel Dreams report here: https://lnkd.in/e2qZvqzu

Amadeus Hospitality is a CHTA Strategic Partner.

10/19/2026

Four weeks to go until Caribbean hospitality leaders gather in Barbados for CHIEF 2026.

The programme is set. The speaker lineup is growing. The room is taking shape.

Now is the time to move from considering CHIEF to confirming your place.

Join the owners, executives and hospitality professionals coming together to exchange ideas, confront today’s business challenges and explore practical solutions for what comes next.

Be in the room.

📅 16–18 November 2026

📍 Wyndham Grand Barbados Sam Lord’s Castle Resort

🔗 Register now at https://chtachief.com/

10/15/2026

Caribbean tourism welcomes more than 35 million visitors annually.

Serving them requires an estimated US$40 billion in spending on goods and services. More of that opportunity should reach Caribbean businesses.

From food and beverage to hotel supplies, creative goods, technology and business services, this is an opportunity to present what your business can supply and begin building valuable commercial relationships.

Caribbean products. Caribbean buyers. One important room.

The Linkages Showcase is exclusively for SMEs. Registration is separate from access to CHIEF sessions and Speed Networking. A special CHIEF registration rate is available to Showcase participants.

Register at https://chtachief.com/registration/

10/09/2026

Meet another voice joining the conversation at CHIEF 2026.

Andrea Franklin, Chief Executive Officer of Barbados Tourism Marketing Inc. and Chair of the Caribbean Tourism Organization, brings extensive experience across destination marketing, tourism development and regional leadership.

Hear from the people helping to shape the future of Caribbean tourism.

📅 16–18 November 2026
📍 Wyndham Grand Barbados Sam Lord’s Castle Resort
🔗 Register now at chtachief.com

Address

Mailing Address: 501 East Las Olas Boulevard, 2nd And 3rd Floor
Fort Lauderdale, FL
33301

Website

http://www.caribbeanhotelandtourism.com/

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