LUMA Hotel Times Square

10/30/2026

🎃 Vote for your favorite pumpkin at LUMA!

Cast your vote in the lobby and say hello to Madame Alina our Curator of Curious Fortunes.

Every robot delivery today and tomorrow comes with a special travel-themed fortune 🎱

Need some Halloween inspiration? Our previous reel includes a guide to the iconic Upper East Side stoops that make this time of year in NYC so magically spooky 👻

From all of us at LUMA, we wish you a happy and safe Halloween 🕷️

10/26/2026

Leave the cooking to us this Thanksgiving 🍗

🍽️Gathering around the table for a holiday celebration in the heart of Times Square with LUMA’s Grateful to Be in NYC package.

🛌 Enjoy deluxe accommodations, a festive welcome amenity, and a three-course Thanksgiving dinner at AperiBar NYC featuring seasonal favorites with an Italian-inspired twist.

🗓️Extend your stay and receive up to $100 in AperiBar dining credit.

☝️Available for stays including November 26. Package must be booked at least 3 days prior to arrival.

🍂Make New York a part of the tradition. Book now here: https://bit.ly/3WaBSR1🔗



📸: Briana Balducci

10/21/2026

Don't wait until the last minute to make you Thanksgiving plans.

The holiday season is one of the most magical times to experience New York City, and rooms fill quickly as visitors arrive for the 100th Macy's Thanksgiving Day Parade, holiday traditions, and festive city energy.

Book your Thanksgiving stay at LUMA and take advantage of our seasonal offers: We Love a Parade! package and Grateful to be in NYC package.

Secure your stay here at the link: https://bit.ly/4ixbtFM
and celebrate Thanksgiving from the heart of it all!

Spend Thanksgiving 2026 at LUMA Hotel Times Square, a half-block from the 100th Macy's Parade route. Compare our parade and Thanksgiving dinner packages.

10/20/2026

🍂Traveling to NYC this fall and searching for the right hotel?

Swipe through recent Tripadvisor reviews highlighting the details guests loved most, from comfortable beds and spotless rooms to Charlie Palmer’s AperiBar experiences and exceptional service.

Ready to experience it for yourself? Share this with your travel companion(s) and lock it in 🔒

Book direct for exclusive perks.

📍LUMA Hotel Times Square
120 W 41st St, Midtown, Manhattan

📸: Dylan Patrick (slides 2-6)

10/16/2026

☝️Don’t lose the best room because you waited last minute!

Ring in 2027 from the heart of Times Square with our Get Us to Midnight package with rate code NYEPTY ✨

Package includes:
🎟️Tickets to our exclusive New Year’s Eve party at AperiBar NYC
🎶Live DJ + Open Bar
🍤Festive Italian-inspired bites
🪩 Convenient, walkable access to 42nd street for a side view of the ball drop live outside
🛌 Deluxe accommodations at the top 1% hotels worldwide according to Tripadvisor

👉Secure your New Year's Eve plans while rooms are still available: https://bit.ly/4i7caUL 🔗

📸: Twinspirational

10/14/2026

⛸️The Rink at Rockefeller Center is officially open for the season and is celebrating 90 years!

👉Just a 15 minute walk from LUMA, this iconic landmark is now welcoming skaters daily from 9am-midnight, with tickets starting at $22 for General Admission (skate rental available for $12).

✨Stay at the center of it all and enjoy walkable access to New York’s most beloved holiday experiences. Plus, you’ll have close access to subway lines to visit more bucket list places during your visit!

Check out our Tongo page to learn about more neighborhood activities near LUMA 🫶 Link here: https://bit.ly/4eqDQD3 🔗

10/12/2026

Christmas plans? Consider them confirmed at LUMA✨

🍋Festi Di Natale at Charlie Palmer’s AperiBar is our take on holiday dining. Will it be Fettuccine al Limone e Caviale or the Filetto di Manzo? The choice is yours, alongside a menu designed to make Christmas Eve and Christmas Day feel a little more special.

🛌Pair it with a stay at LUMA and wake up in the middle of New York City’s most magical season.

🎄Merry Christmas in Manhattan now available to book! Learn more at the link in bio 🔗

📸: Briana Balducci

10/07/2026

One of Broadway’s most beautiful renovations is hiding in plain sight 👀

🚶‍♂️Just a 5 minute walk from LUMA, the newly imagined Todd Haimes Theatre reintroduces Broadway history with luscious restored interiors, elegant lounges, and gathering spaces designed to be experienced before the curtain rises.

Throughout the theatre, thoughtful design moments pay tribute to Todd Haimes and the productions, artists, and stories that shaped his legacy, creating an experience that’s as inspiring offstage as it is onstage.

🎭Make a night of it with our Broadway Concierge package:
• deluxe accommodations near the theatre district
• pre-theatre dinner at Charlie Palmer’s AperiBar
• 20% discount to Roundabout Theatre Company with code LUMA
• + more Broadway-themed amenities!

📍Todd Haimes Theatre
227 W 42nd St, NY 10036

See all hotel packages here: https://bit.ly/4jSXNWA 🔗

10/05/2026

This Thanksgiving, be part of a once-in-a-generation New York celebration. As the Macy’s Thanksgiving Day Parade marks its 100th parade, there’s no better time to experience one of the city’s most iconic holiday traditions from the heart of Times Square.

✅📋Check this one off your bucket list this year!

“We Love a Parade!” package available to book at LUMAhotels.com // Learn more at the link in bio 🔗

10/01/2026

🧳Travel can take a lot out of you. Sometimes you need a vacation after the vacation.

🧘‍♀️Our Bliss & Balance package with C.O. Bigelow is just what you need — for locals and travelers alike.

And amidst the Midtown energy, our guests can attest to our quiet guest rooms 🤫 read the reviews on Tripadvisor!

✨With this package, you’ll enjoy:
• deluxe accommodations
• a Sleep Therapy bundle (silk eye mask, earplugs, and essential oil diffuser)
• C.O. Bigelow Lavender Salve and My Favorite Night Balm
• a custom map of wellness destinations near C.O. Bigelow’s flagship apothecary in Greenwich Village
• a 25% off discount on your C.O. Bigelow purchase in-store or online
• two zero-proof cocktails at AperiBar NYC
• AperiBar dinner credit for 2+ night stays starting at $50

🍂Treat yourself to some R&R as we enter fall. Learn more at the link here: https://bit.ly/4ASsS31 🔗