06/05/2026
The headlines coming out of this week's NYU Conference were overwhelmingly positive: stronger demand, improving forecasts, and signs that a recovery is occurring in the mid-markets.
But does stronger revenue automatically translate to stronger profitability?
In his latest CEO Perspective, Otelier CEO Rob Lawrence explores several of the biggest questions facing hotel owners and operators today:
📌 Why profitability – not demand – will be the industry's biggest challenge in the second half of 2026
📌 What the FIFA World Cup is teaching hoteliers about pricing strategy and compressed booking windows
📌 How AI is creating new sources of demand while raising new questions about labor and operating costs
The outlook is improving. The challenge now is turning revenue growth into sustainable profitability.
Read the full blog: https://hubs.ly/Q04kj6Rk0
Stronger demand and the World Cup are creating optimism across hospitality, but rising costs and questions around AI present difficult decisions ahead.