11/01/2026
Can AI make hotels more profitable? Ahead of The Hospitality Show, the Reservations Group's Tim Hentshcel says the opportunity goes well beyond automation, with AI emerging as a tool to improve hotel economics.
Hotel operators are under pressure to improve profitability as labor, insurance, supplies and financing costs rise while guest expectations continue to climb. | Reservations Group’s Tim Hentschel sees embedded AI, smarter labor strategies and stronger distribution as keys to improving hotel perfor...